The Guardian Spices Up Christmas Dinner With Brexit-Themed Crackers
Specially Designed Range Contains EU Referendum Themed Toys and Jokes

Editor's Pick
Get ready for Christmas dinner in the U.K. to be divisive. Brits' traditional holiday crackers been given a topical theme this year by The Guardian -- Brexit.
Created by McGarrybowen London, the crackers contain prizes themed around the EU referendum debate. For example, the toys inside include a yo-yoing pound and a toy Brexit bus adorned with promises to fund the NHS. The crackers also feature a miniature EU jigsaw, where you can piece together a map of the European Union and try and make the U.K. fit and a tiny book of Brexit plans, which purports to contain Britain's entire exit strategy.
Each cracker also contains a political joke -- for example: "Q. Why did Michael Gove leave his Christmas dinner? A. He didn't like Brussels."
The Guardian will be offering the crackers as competition prizes for readers and subscribers; you can apply at theguardian.com/brexit-crackers .
While we're guessing most Guardian readers are anti-Brexit, we reckon the crackers could spark some explosive conversations over the roast turkey this year as more Euroskeptic relatives pay a visit.
Credits
- Date
- Dec 07, 2016
- Agency :
- mcgarrybowen-London
- Brand :
- The Guardian
- Client :
- The Guardian
- Creative :
- Paul Bailey
- Creative :
- Russell Hendrie
- Planning Director :
- Tom Keane
- Account Director :
- Jamie Mcconville
- Producer :
- Terry OMahoney
- Designer :
- Danny Tomkins
- Artworker :
- Asheigh Cleary-Parker
- Manufactured by :
- City Images
- Photographer :
- David Gill
- Agent :
- Siobhan Squire
- Head of Commercial Marketing :
- Sally Hunter
- Senior Marketing Manager :
- Nick Miller
- Marketing Manager :
- Joel Midgley
Need a credit fix? Contact the Creativity Editors
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