An ambitious social-first approach helped the tire moguls navigate to gold.
Jul 30, 2019
Levelwing's strategy with Bridgestone was simple, yet ambitious: rewrite the book on digital media marketing allocation and execution for social. And what better place to conquer it than on the world's biggest stage, the Olympics?
This inspirational piece with Ashley Wagner and a dream-filled young skater named Bayley was part of a much larger campaign that helped showcase the parallels of Bridgestone’s Clutch Performance umbrella and its Olympics magic.
After concepting in Nashville, filming in Colorado, Ohio and Los Angeles, Levelwing went to work creating highly targeted social content with 6 athletes that garnered nearly 223 million impressions and over 53 million engagements. While the total campaign lasted less than 3 months, it built (and continues to build) ongoing and unprecedented brand exposure.