Brilliant, bad, and a little bit mad

A sinfully stylish showcase for Cruella, the most fashionable Disney villain

Published On
Dec 19, 2023
20231129 The Craftsman Agency Disneys Cruella banner


Our eye-catching advertising campaign for Disney’s release of Cruella on Digital and Blu-ray was just like the film’s notorious villain: It wasn’t afraid to make a statement.

As the campaign lead, we worked closely with the publicity team and other agencies. We also collaborated with influencers and artists to highlight iconic looks from the film. From glamorous sustainable fashion and fabulous drag to adorable dogs and handcrafted chocolate creations, we served social media Cruella—with our own personal flair.

To inspire fans to watch the film at home, our creators showed off their takes on Cruella. Their looks were brilliant, darling.


Moniqueheart posing in Cruella-inspired outfit as a social media story

Working with a chocolate craftsman, we created miniature versions of two of Cruella’s iconic costumes. These masterpieces were shared on social (including by Disney Eats!) and featured in a branded mailer we made for influencers and media outlets, which got a lot of attention. This chocolate couture even influenced Project Runway’s Nick Verreos to share his own Cruella-inspired design!

Disney Eats Instagram post showing cookies modeled after costumes from the Cruella film

@nickverros Instagram post about chocolate dresses sent to promote the blu-ray release of Cruella

We rounded out the campaign with fun social cards that leaned into the film’s aesthetics.

The Queen of Mean’s Most Iconic Looks
This carousel showcased our chocolate artist’s amazing creations.


Promotion for John McCrea’s Reddit AMA
We also worked with the publicity team to promote the AMA featuring John McCrea, who answered questions about his character, the film, and more.

Ad for Reddit AMA with John McCrea

The results? Smashing—for both Disney’s Cruella and our creative shop. (We won a Clio for this campaign!)