FT Asks Readers, 'Is the British Economy Really Recovering?'
Newspaper Invites Readers to Discuss Nation's Financial Health in Adam&Eve's New Campaign
Sep 09, 2013
As British Chancellor of the Exchequer George Osborne tentatively indicated a recovery for the British economy today, adam & eveDDB launched a multi-platform campaign for the Financial Times, showing the well-known icon Britannia climbing back on her plinth. The campaign, which spans print and digital media, outdoor, online display and London taxis, invites readers to share their views on whether the economy is really recovering by using the hashtag #FTBritannia on Twitter, Facebook and Google+. Comments will be answered by the FT's UK editorial economics team and published in a blog post on ft.com.