Tate : This is Britain

British art, old versus new

Published On
Mar 15, 2011

Editor's Pick

Fallon's new outdoor campaign for the Tate Britain gallery juxtaposes the classical with the contemporary.

Over the strapline 'This is Britain', the posters place historical masterpieces next to modern works of art on similar themes; for example, Damien Hirst's pickled sheep next to a Holman Hunt painting of sheep frolicking in the countryside.

All feature British art from 1500 to the present day, highlighting the BP British Art Displays at Tate Britain.


Mar 16, 2011
Brand :
Client :
Agency :
Creative Director :
Cosmo Campbell
Creative Director :
Dean Lee
Digital Creative Director :
Josh Fehr
Art Director :
Murray Falconer
Copywriter :
Jessica Schnurr
Designer :
Ellie Moon
Junior Designer :
Yuan You
Producer :
Erica Jonsson
Producer :
Kimberly Holden
Flash Development :
Plus K Studios
HTML Developer :
Justin MacLeod

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