There’s a beer for that

In the increasingly dull beer category these print ads and posters for Britain’s Beer Alliance stand out a mile thanks to their beauty, originality and charm.

The challenge for this campaign was to deliver what is essentially bland information about which types of beer go well with which types of food, but to do so in a way that is fun, compelling and memorable. 

To achieve that we commissioned five different artists and tasked each with creating a work of art that also highlighted a different food and beer pairing.  The message was conveyed via a cast of characters, each representing a different type of food, who invited the viewer to have a beer with them.