There’s a beer for that

Published On
May 14, 2019

Description

In the increasingly dull beer category these print ads and posters for Britain’s Beer Alliance stand out a mile thanks to their beauty, originality and charm.

The challenge for this campaign was to deliver what is essentially bland information about which types of beer go well with which types of food, but to do so in a way that is fun, compelling and memorable. 

To achieve that we commissioned five different artists and tasked each with creating a work of art that also highlighted a different food and beer pairing.  The message was conveyed via a cast of characters, each representing a different type of food, who invited the viewer to have a beer with them.

Credits

Date
May 14, 2019
Client :
Britain’s Beer Alliance
Agency :
The Community
Executive Creative Director :
Mark Hunter
Head of Design :
Adam Brewster
Designer :
Stephen Vaughan
Designer :
Marcos Quinn
Director Interactive Program Management :
Mick Bailey
Senior Account Director :
Jarrod Cocksedge
Illustrator :
Bob Venables
Julian De Narvaez :
Julian De Narvaez
Illustrator :
Pat Perry
Illustrator :
Freya Hartas
Illustrator :
James Gilleard

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Industry
Project Type