Olivia Colman, Gary Oldman and Winnie the Pooh encapsulate British identity in BA's centenary ad

Spot by Ogilvy representing 'love letter to Britain' comes just ahead of Brexit

Published On
Feb 06, 2019

Editor's Pick

Oscar-nominated actor Olivia Colman is just one of a host of national treasures to appear in a star-studded new ad from British Airways, celebrating the airline's centenary.

The ad, by Ogilvy London, is styled as a "love letter to Britain", and shows cabin crew, pilots and a plane-load of celebrity passengers assembling ready for a special "BA100" flight as they tout British identity, values and characteristics (such as drinking tea, politeness, style and "ideas"). On board are famous faces including actor Gary Oldman, boxer Anthony Joshua, Paralympian Ellie Simmonds and artist Grayson Perry -- as well as as a CGI Winnie the Pooh.

With the ad coming out just ahead of Britain's departure from the EU, it seems to have divided opinion on social media, with some saying that it represents Brexit values. However, others praised the feelgood nature of the spot. 

Directed by Tom Tagholm of Park Pictures, it's nevertheless a well-crafted spot. Although we can't help thinking that if this plane crashes, it really will be a national disaster. 


Feb 06, 2019
Agency :
Ogilvy & Mather-London
Client :
British Airways
Director of Brand and Customer Experience :
Carolina Martinoli
Head of Brands and Marketing :
Hamish McVey
Manager, Global Marketing and Communications :
Paul Rogers
Campaign Manager :
Shivani Arora
Campaign Manager :
Amy Bath
Executive Creative Director Ogilvy :
Jules Chalkley
Creative Director :
Martha Riley
Creative :
Andy Forrest
Creative :
Nicola Wood
Head of Design :
Dave Towers
Client Lead IAG :
Jo Bacon
Managing Partner :
Joshua Harris
Client Director :
Kerry Capps
Account Manager :
Emily Ross
Senior Producer :
Danielle Sandler
Assistant Producer :
Chloe Brown
Agency Project Manager :
Sophie Rhys Evans
Executive Creative Director :
Ryan Blank
Account Supervisor :
Gabbi Baker
General Manager :
Vicky Thompson
Client Director :
James Wilde
Account Director :
Rory Davis
AV Account Director :
Emily Smith
AV Account Manager :
Joe Cinko
Performance Account Manager :
Raluca Pasarica
Display Account Manager :
Stav Physicos
Director :
Tom Tagholm
Executive Producer :
Stephen Brierley
1st Assistant Director :
Ben Gill
Director of Photography :
Benjamin Loeb
Producer :
Fran Thompson
Production Manager :
Nicola Dempsey
Production Coordinator :
Lee Cameron
Production Assistant :
Rosie Marchant
Production Assistant :
Kelly Brown
Production Designer :
Simon Davis
Editor :
Tim Hardy
Edit :
Grade Artist :
George Kyriacou
Grade :
VFX Supervisor :
Tom Harding
Animation Director :
Michael Eames
Animation :
Talent Republic :
Anne Batz
Music Supervisor :
Dan Neale
Music Editor :
Jo Skinner
Music :
Sound :
Parv Thind
Sound :
Wave Studios
Production Company :
Park Pictures

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