This Christmas ad about holiday bickering isn't what it seems

Spot for the British Heart Foundation revolves around the things people 'weren't supposed' to do

Published On
Dec 02, 2022

Editor's Pick

We've seen a few holidays ads this year that put a spin on the traditional heartwarming formula to highlight the work of a charity—examples include Shelter, the American Red Cross and United Way Here's another from the British Heart Foundation, that cleverly reveals the work that the charity does, but only gradually.

The spot by Saatchi & Saatchi London starts with what seems to be the story of a couple bickering at Christmas; he burns the potatoes and she seems to be stressed about the number of people he's asked round. "You weren't supposed to burn the potatoes," says the voiceover, going on to list various other things he wasn't "supposed" to do, like inviting everyone around at 2 p.m., or driving them all home again. But as the list goes on, it becomes apparent that he wasn't supposed to have done any of these things, because he wasn't meant to be alive at all. One shot reveals a surgery scar on his torso, and we finally understand that, thanks to the charity's research, he is.  

The spot was directed by Molly Burdett, whose work was featured in Saatchi & Saatchi’s New Creators’ Showcase this year, via Spindle. 

"It was really important to us to weave real stories into the film by speaking to people who have been directly affected by heart conditions," said Burdett in a statement. "I loved working with the actors to bring out these intimate, authentic moments inspired by real stories and their experiences. We hope this film helps build awareness for the life-changing work that BHF does.” 


Dec 02, 2022
Client :
British Heart Foundation
Agency :
Saatchi & Saatchi-London
Franki Goodwin
Creative Lead :
Mia Silverman
Planning Director :
James Mitchell
Business Lead :
Paul McHugh
Account Director :
Zara Hutchins
Agency Producer :
Georgina Moxey
Agency Executive Production Director :
Sam Robinson
Agency Production Assistant :
Grace McDonagh
Media Buying Agency :
Media Planner :
Claire Bullock
Production Company :
Director :
Molly Burdett
Directors Assistant :
Mikki Hackett
Production Company Executive Producer :
Lou Gagen
Production Company Executive Producer :
Stitch Richardson
Production Company Producer :
Gareth Crothers
Production Company Production Manager :
Charlie Doris
Adric Watson
Editor :
Tim Swaby
Sound Design :
Culum Simpson
Sound Design :
Adam Smyth
Audio Producer :
Liv Endersby
Audio Producer :
Laura-Leigh Smith
Post-Production Company :
Post-Production Producer :
Ben Stell
Post-Production Producer :
Chris Anthony
1st AD :
George Cassavetti
2nd AD :
Kitty Rajakulasingam
Runner :
Kalyan Rajakulasingam
Runner :
Thomas Pritchitt
Focus Puller :
Sam Rawlings
2nd AC :
Jack Plumridge
Clapper Loader :
Jack Bentley
Camera Trainee :
Miriam Henri
Camera Car Driver :
Miles Alltoft
Video Playback :
Dayo Olufemi
Sound Recordist :
Nick Gillett
Gaffer :
Leo Olesker
Electrician :
Nathan Rubins
Electrician/Driver :
Charlie Lodge
Location Manager :
Brandon Palmer
Art Director :
Caroline Steiner
Art Assistant :
Rich Parkins
Art Assistant :
Lisa Loane
Art Assistant :
Cheryl Martin
Wardrobe Stylist :
Michelle May
Wardrobe Assistant :
Nia Lisa
Makeup Artist :
Nicole Milton
Makeup Assistant :
Tillie Robinson-Smith
Casting Director :
Kharmel Cochrane
Dog Handler :
Lucy Dryden
Vet :
Kan Tang
Medic :
Karl Omar
Green Steward :
Jay Kadi

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