Organic Valley: The Brononymous Hotline
Published On
Aug 18, 2015
Description
In a follow-up to its hit "Save the Bros" campaign earlier this year, Organic Valley is launching a sequel with new work from creative agency Humanaut. The integrated social campaign seeks to educate consumers about the benefits of the company's Organic FuelTM milk protein shake with the "Brononymous Hotline," an anonymous Twitter outreach program aimed at encouraging bros to switch to a delicious, simple and healthy protein drink made with organic milk.
Credits
- Date
- Aug 18, 2015
- Brand :
- Organic Valley
- Client :
- Organic Valley
- Agency :
- Humanaut
- Creative Advisor :
- Alex Bogusky
- Creative Director :
- David Littlejohn
- Strategy :
- Andrew Clark
- Account Director :
- Elizabeth Cates
- Copywriter :
- Andrew Ure
- Copywriter :
- David Littlejohn
- Art Director :
- Matt Denyer
- Art Director :
- Daniel Edelman
- Senior Designer :
- Stephanie Gelabert
- Creative Intern :
- Sam Hazelfeldt
- Production Company :
- Fancy Rhino
- Director :
- Daniel Jacobs
- Producer :
- Katie Nelson
- Producer :
- Ivannah Flores
- Director, Photography :
- Phil Dillon
- Photographer :
- Jaime Smialek
- Photographer :
- John Goodridge
- Photographer :
- Cooper Winterson
- Editor :
- Colin Loughlin
- Editor :
- Tyler Beasley
- Colorist :
- Andrew Aldridge
- Production Designer :
- Chad Harris
- Music Company :
- Skypunch Studios
- Composer :
- Carl Cadwell
- Media Partner :
- Redwood
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Project Type
