Cosmically Connected Brothers Maintain Synchronicity Across Continents in Dell Spot
What's a Few Thousand Miles Between Friends?
Editor's Pick
Dell has been doing some really nice work lately, with narrative spots that show how the technology can make a difference in people's lives -- told in a really fantastical way. We saw it before with "Thomas," and now, Y&R is back with "Brothers," a new spot that connects Dell tech with entrepreneurial spirit.
The commercial tells the story of the Brothers Kavanuagh, siblings who, from a young age, were so in sync that it was like a cosmic connection. When the two had the exact same brilliant business idea at the same time, they had to physically separate from each other in order to grow the company.
But no matter. Dell tablets kept them connected, both in a personal way and for work.
"Brothers" will launch on television Feb. 1 and a 30-second spot will air during the Sochi Olympics broadcast.
Credits
- Date
- Jan 29, 2014
- Brand :
- Dell
- Client :
- Dell
- Agency :
- Young & Rubicam
- Chief Creative Officer :
- Jim Elliott
- Executive Vice President/Global Creative Director :
- Jim Radosevic
- Creative Director, Art Director :
- Fern Cohen
- Creative Director/ Copywriter :
- Margot Owett
- Executive Producer :
- Craig Jeliniker
- Producer Assistant :
- Taylor Schomann
- Business Affairs Manager :
- Judith Pardo
- Music Executive Producer :
- Jessica Dierauer
- Music Producer :
- Rachel Rauch
- Client :
- Joe Rivas
- Planning Director :
- Laura Frank
- Production Company :
- Anonymous Content
- Director :
- Tomas Jonsgarden
- Editorial :
- Work Post
- Visual Effects/Online/Color :
- MPC
- Music :
- Woodwork Music
- Audio Post :
- Heard City
- Senior Executive Producer :
- Jeff Baron
Need a credit fix? Contact the Creativity Editors