Dell has been doing some really nice work lately, with narrative spots that show how the technology can make a difference in people's lives -- told in a really fantastical way. We saw it before with "Thomas," and now, Y&R is back with "Brothers," a new spot that connects Dell tech with entrepreneurial spirit.
The commercial tells the story of the Brothers Kavanuagh, siblings who, from a young age, were so in sync that it was like a cosmic connection. When the two had the exact same brilliant business idea at the same time, they had to physically separate from each other in order to grow the company.
But no matter. Dell tablets kept them connected, both in a personal way and for work.
"Brothers" will launch on television Feb. 1 and a 30-second spot will air during the Sochi Olympics broadcast.