Gatorade is trying to give fans a new point of view -- like how to stare down a Major League fastball -- as part of a new virtual reality effort. The campaign features Washington Nationals star Bryce Harper and seeks to put fans in his shoes as he steps to the plate.
The campaign -- which will be supported with paid digital advertising -- merges real-action video with computer-generated imagery in an effort to portray the sound, view and feel of a Major League Baseball at-bat. The video can be watched on YouTube 360 from a computer or mobile device but is better experienced in true VR using Google Cardboard, Oculus or another headset.
Gatorade used a 14-camera rig to create the video, shooting action from multiple angles to enable the 360-degree experience. In an attempt to make the video more lifelike, crowd noises are blended with Mr. Harper's internal monologue -- what he is thinking as he gauges every pitch fired his way. The brand uses so-called "binaural audio" that "picks up and records audio in the same way it sounds when a person speaks," according to Gatorade.
Check out how the campaign was made in this behind the scenes film from effects company The Mill and read the full story on Adage.com.