BT : The Second Biggest Wedding of the Year

Viewers as wedding planners

Published On
Mar 02, 2011

Editor's Pick

Adam and Jane, the long running characters from BT's commercials, are getting married. In this spot, Jane goes into early labor, and doesn't have time to plan her wedding - so BT is asking viewers to help her plan it, via social media.

The public can vote for their favourite dress, car and first dance on the Facebook page or send a text. The options that receive the most votes will be brought to life in the next ad, due to be screened in April to coincide with Britain's Royal Wedding. BT will also pick two voters to become wedding guests and appear in the ad.

Last August, in a similar exercise, 1.6 million people voted to decide that Jane would be pregnant. The couple have appeared in BT ads for six years.

Credits

Date
Mar 02, 2011
Brand:
BT
Client:
BT
Agency:
Abbott Mead Vickers BBDO
Copywriter:
Phil Martin
Director:
Declan Lowney
Art Director:
Brian Campbell
Production:
His London
Post Production:
The Mill
Audio Post Production:
Wave

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Project Type