Goodyear : Bubblewrap
Pop and try to stop.
Published On
Jul 01, 2012
Editor's Pick
Sometimes it's hard to stop (popping bubble wrap.) Y&R Sao Paolo gives idle Metro readers something to do by creating an ad printed on bubble wrap. Inside one of the bubbles is the image of a child, a cow or a cyclist, things you probably don't want to run over. So get yourself some Goodyear tires, with their efficient grips, and pop away.
Credits
- Date
- Jul 02, 2012
- Brand :
- Goodyear
- Client :
- Goodyear
- Agency :
- Young & Rubicam-Sao Paulo
- Chief Creative Officer :
- Rui Branquinho
- Creative Director :
- Rui Branquinho
- Creative Director :
- Flavio Casarotti
- Creative Director :
- Alexandre Vilela
- Creative Director :
- Felipe Gall
- Art Director :
- Leandro Camara
- Copywriter :
- Fabio Tedeschi
- Print Agency Producer :
- Robinson Silva
- Print Agency Producer :
- Elaine Carvalho
- Print Agency Producer :
- Flavio Zamboni
- Art Buyer :
- Monica Beretta
- Creative Planner :
- Fernanda Flandoli
- Creative Planner :
- Flavio Proenca
- Media Team :
- Gustavo Gaion
- Media Team :
- Gabriela Ben David
- Client Approval :
- Rui Moreira
- Client Approval :
- Luciana Guidi
Need a credit fix? Contact the Creativity Editors
Project Type
