Goodyear : Bubblewrap

Pop and try to stop.

Published On
Jul 01, 2012

Editor's Pick

Sometimes it's hard to stop (popping bubble wrap.) Y&R Sao Paolo gives idle Metro readers something to do by creating an ad printed on bubble wrap. Inside one of the bubbles is the image of a child, a cow or a cyclist, things you probably don't want to run over. So get yourself some Goodyear tires, with their efficient grips, and pop away.

Credits

Date
Jul 02, 2012
Brand :
Goodyear
Client :
Goodyear
Agency :
Young & Rubicam-Sao Paulo
Chief Creative Officer :
Rui Branquinho
Creative Director :
Rui Branquinho
Creative Director :
Flavio Casarotti
Creative Director :
Alexandre Vilela
Creative Director :
Felipe Gall
Art Director :
Leandro Camara
Copywriter :
Fabio Tedeschi
Print Agency Producer :
Robinson Silva
Print Agency Producer :
Elaine Carvalho
Print Agency Producer :
Flavio Zamboni
Art Buyer :
Monica Beretta
Creative Planner :
Fernanda Flandoli
Creative Planner :
Flavio Proenca
Media Team :
Gustavo Gaion
Media Team :
Gabriela Ben David
Client Approval :
Rui Moreira
Client Approval :
Luciana Guidi

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Project Type