Bud Light salutes 'Stay at Home Heroes of Genius' in pandemic safety ads

'Real Men of Genius' classic campaign gets a coronavirus-era update

Published On
May 15, 2020

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Anheuser-Busch InBev—which last month remade its iconic “whassup” campaign for the stay-at-home era—is again digging into its archives. The brewer today released an updated version of its “Real Men of Genius” campaign for Bud Light, with several ads adapted for the current times. The effort, called  “Stay At Home Humans of Genius,” includes online videos featuring “indoor sports maker,” “creative recipe sharer,” and  “air high five Inventor.”

The original “Real Men of Genius” campaign was created by DDB Chicago in 1998 and won multiple awards. Originally meant for radio, it moved to TV in 2003. The brewer brought back a version last year called “Internet Heroes of Genius.”

The new ads come from the brewer’s in-house agency, known as draftLine. “Fans loved and engaged with Bud Light’s past programs ‘Real Heroes of Genius’ and ‘Internet Heroes of Genius,’ so in this unprecedented time of social distancing, Bud Light wants to celebrate those making staying at home more fun for us all,” Conor Mason, director of Bud Light’s digital marketing, said in a statement.