Watch a Year in the Life of Bud Light's NFL Team Cans

Music Video-Style Spot Explores Game Day Traditions

Published On
Sep 06, 2016

Editor's Pick

Bud Light enlisted music video director Mark Romanek (Beyonce's "Sandcastles," Taylor Swift's "Shake It Off,") to direct a spot promoting its team-specific cans, featuring real NFL fans and former stars Bo Jackson, Justin Tuck and Tim Couch.

The spot, by Wieden & Kennedy New York, breaks this week on the opening night of NFL season, and indeed has the look and feel of a music video, as it takes the viewer through a year in the life of the newly redesigned cans, with fans from different teams competing and celebrating throughout the seasons, from playoffs to Thanksgiving beer-can turkey. The ad showcases different teams' game day traditions and, by packing so much in, is sure to appeal to legions of local fans.

Credits

Date
Sep 06, 2016
Brand:
Bud Light
Client:
Bud Light
Client Contact:
Alex Lambrecht
Executive Creative Director:
Karl Lieberman
Executive Creative Director:
Colleen DeCourcy
Creative Director:
Stuart Jennings
Creative Director:
Gary Van Dzura
Art Director:
Grant Mason
Project Manager:
Vimal Patel
Head of Content Production:
Nick Setounski
Producer:
Temma Shoaf
Producer Assistant:
Jordan Leinen
Strategist:
Nick Docherty
Strategist:
Brian Ritter
Account Team:
Brandon Pracht
Account Team:
Alex Scaros
Account Team:
Carina Polini
Business Affairs:
Patrick O'Donoghue
Business Affairs:
Carolina Hernandez
Associate Media Director:
Justin Lam
Production Company:
Anonymous
Director:
Mark Romanek
Executive Producer:
SueEllen Clair
Head of Production:
Kerry Haynie
Producer:
Thomas Martin
Director, Photography:
Larkin Seiple
Editorial Company:
ARCADE
Editor:
Paul Martinez
Post Producer:
Gavin Carroll
Post Executive Producer:
Sila Soyer
Editorial Assistant:
Laurel Smoliar
Visual Effects Company:
MPC
Executive Producer:
Camila De Biaggi
Producer:
Niki DiCesare
Producer:
Dorian Douglass
Visual Effects Supervisor:
Aleks Sasha Djordjevic
Lead Flame Artist:
Seif Boutella
Compositor:
Elijah Lamond
Compositor:
David Anger
Compositor:
Mazyar Sharifian
Telecine Company:
Company 3
Colorist:
Tom Poole
Mix Company:
Sonic Union
Mix/Sound Design:
Steve Rosen
Music Company:
Search Party Music
Song:
Your Can's Year
Artist:
Flowdan
Animation Company:
Joint
Senior Producer:
Michele Carmen
Motion Graphics:
Dustin Bailey
Post Production Assistant:
Zoe Filutowski
Mix Company:
Brand New School
Art Director:
Jeffrey Welk
Design:
Jeffrey Welk
Design:
Tom Alex Buch
Design:
Claire Kho
Design:
I-Ting Lee
Animation:
Olle Engstrom
Animation:
Marc Boutges
Animation:
Preston Brown
Animation:
Jim Forster
Managing Partner:
Devin Brook
Head of Production:
Julie Shevach
Producer:
Johnna MacArthur
Copywriter:
Howard Finkelstein
Agency:
Wieden & Kennedy-New York

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