Activity Includes Black And White Spot By Anomaly And A 'Budlocator' App
Feb 20, 2014
Budweiser's multi-platform campaign for the 2014 FIFA World Cup will revolve around the theme "Rise As One," the brand has revealed. It will launch a global TV campaign by Anomaly (the teaser for which can be seen here) next month, filmed in black and white and showing soccer fans across the world uniting for the World Cup. The ad will also feature a limited edition gold aluminium bottle, which will be available in the run-up to the event. Digital activity will be hosted at riseasone.budweiser.com, and other activity will include an app called "Budlocator" that will allow consumers to search for bars and pubs stocking the brand.