Bud Imagines How Harry Caray Would Have Called Cubs Win

Brand Worked With Caray Family Estate

Published On
Nov 03, 2016

Editor's Pick

Budweiser -- which re-aired a classic Harry Caray ad last night to celebrate the Cubs World Series win -- created a video overnight imagining how the legendary broadcaster might have called last night's game.

Budweiser worked with the Caray family estate to obtain recordings of Mr. Caray's voice and then layed it over footage of last night's win and ruckus celebrations in Chicago. The agency behind the ad is VaynerMedia.

Mr. Caray was the voice of the Cubs from 1982 until he died in 1998. He got his start in Major League Baseball with the St. Louis Cardinals in the hometown of Anheuser-Busch. He did Cardinals games from 1945 to 1969.

As the Chicago Tribune reported in 2015, Mr. Caray's dismissal from the Cardinals might have been "because he allegedly was having an affair with [Anheuser-Busch] owner August Busch III's daughter-in-law." The newspaper added that "the image-conscious Caray always had a standard reply through the years: 'I would prefer to have people believe I was so irresistible (he was 51 at the time) that a beautiful starlet would go for me over the 25-year-old millionaire heir to the crown. ' "

Credits

Date
Nov 03, 2016
Brand:
Budweiser
Client:
Budweiser
Agency:
VaynerMedia
Chief Creative Officer:
Steve Babcock
Vice President, Group Creative Director:
Chris Bradley
Creative Director:
Todd Bradley
Art Director:
Jes Vallee
Senior Copywriter:
Tory Dickerson
Copywriter:
Chelsea Furlong
Copywriter:
Craig Miller
Art Director:
Arturo Aranda
Creative:
Chandler Bullock
Account and Strategy:
Joe Quattrone
Account Director:
Joe Leotta
Account Supervisor:
Alex Slavin
Account Executive:
Tracy Lowy
Project Manager:
Chris Domenick
Production Company:
VaynerMedia
Vice President, Production:
Aaron Behr
Executive Producer:
Dylan Edgar
Executive Producer:
Erin Sax
Line Producer:
Nicole Cosgrove
Line Producer:
Aaron Steele Nicholson
Producer:
Shelby Bartelstein
Production Manager:
Jennifer Kachler
Director:
Ritesh Gupta
Director, Photography:
Boaz Freund
Post Production Company:
Cutters
Editorial Company:
Cutters
Editor:
Tom Brassil
Assistant Editor:
Jackie Cohen
Assistant Editor:
Emily Tolan
Post Producer:
Patrick Casey
Digital Imaging Technician:
Kyle McKenna
Finish:
Flavor
Executive Producer:
Neal Cohen
Color and Finishing:
Steve Wood
Color and Finishing:
Chris Elliott
Producer Assistant:
Patrick Wong
Audio Producer:
Another Country
Executive Producer:
Tim Konn
Sound Mixer:
Drew Weir
Sound Assistant:
Alex Paguirigan
Music:
Beta Petrol

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