Budweiser: King of Fears / Touch

Published On
Oct 12, 2017

Description

Budweiser introduced the idea of Halloween as an adult party occasion to China.  It was piloted in Argentina in 2015 and was part of a 17-country global campaign in 2017 and was the inspiration for a live experience across 9 cities in China. Digital teasers, TVC’s, print, and OOH were created to tie the entire campaign together. 

The soundtrack for the video was co-written by Grammy Award-winner Ryan Tedder and American pop-star Kehlani and was Kehlani's official music video for “Touch.”

Trendsetting brand metrics went up nine points. Differentiation was up fourteen points. Twenty-six million views were garnered, along with 4.5 billion impressions.  Most important, Budweiser saw an increased volume share of 11%.

Credits

Date
Oct 12, 2017
Agency:
Observatory
Client:
Budweiser
Chief Creative Officer:
Jae Goodman
Global Executive Creative Director:
Conan Wang
Creative Director:
Stevie Laux
Creative Executive:
Joseph Saroufim
Creative Executive:
Bianca Pettinichi
Creative Executive:
Lingie Park
Global Account Director:
Erin Heyns-Stern
Account Executive:
Sammy Brennan
Head of Content Management:
Jay Brooker
Content Management Director:
Erin Sullivan Norwood
Content Management Executive:
Judy Krieter
Business Affairs Executive:
Audra Brown
Production:
PRETTYBIRD
Director:
Fleur Fortuné
Executive Producer:
Kerstin Emhoff
Producer:
Jonathan Wang
Director of Photography:
Gosta Reiland
Editorial:
Cut+Run
Editor:
Sean Fazende
Producer:
Emilie Talermo
Managing Director:
Michelle Eskin
Executive Producer:
Amburr Farls
VFX:
NTropic L.A.
Director of Business Development / EP:
Michael Bennett
Executive Producer:
Michelle Hammond
Head of Production:
Ron Moon
Executive Creative Director:
Nate Robinson
Creative Director / Flame:
Simon Mowbray
Art Director/ CG:
James McCarthy
Producer:
Kirsten Collabolletta
Colorist:
Marshall Plante
Conform:
Jerome Knight
SFX & MIX:
Barking Owl
Creative Director/Partner:
Kelly Bayett
Business Manager/Partner:
Justin Bayett
Producer:
Ashley Benton
Sound Designer:
Morgan Johnson
Sound Design Assistant:
Nirana Singh
Mixer:
Patrick Navarre
Mix Assistant:
Matt Keith
Vocals:
Kehlani
Producer and Writer:
Ryan Tedder
Producer and Writer:
Noel Zancanella
Producer and Writer:
Kehlani Parrish
Producer and Writer:
Brent Kutzle
Producer and Writer:
Jeremy Coleman

Need a credit fix? Contact the Creativity Editors

Industry
Project Type