Budweiser is the NBA's official sponsor in Brazil, and to get fans excited for last night's finals it created a special product—not for the fans, but for their pets. 

In a campaign by agency Africa, it made special Bud-branded "pet thrones" for the animals to lie on, the idea being that NBA fans would have to kick them off the couch and reclaim it for their own during the finals. The brand made the pet thrones in partnership with Brazil's biggest pet retailer Petz, and it's available on their e-commerce site, with profits going to animal protection NGOs.

A spot, seen here, promotes the idea, and Bud also sent the pet thrones to influencers to post about on social media.