Budweiser made pet beds to help NBA fans reclaim their couch

Brazilian finals campaign via Africa helped basketball viewers get their seats back from their furry friends

Published On
Oct 12, 2020

Editor's Pick

Budweiser is the NBA's official sponsor in Brazil, and to get fans excited for last night's finals it created a special product—not for the fans, but for their pets. 

In a campaign by agency Africa, it made special Bud-branded "pet thrones" for the animals to lie on, the idea being that NBA fans would have to kick them off the couch and reclaim it for their own during the finals. The brand made the pet thrones in partnership with Brazil's biggest pet retailer Petz, and it's available on their e-commerce site, with profits going to animal protection NGOs.

A spot, seen here, promotes the idea, and Bud also sent the pet thrones to influencers to post about on social media. 


Oct 12, 2020
Client :
Agency :
Director :
Production Company :
Stink Films
Yuri Maranhao
Art Direction :
Patricia Pereira
Assistant Director :
Rodrigo Bontempo
Assistant Director :
Andrea Cristina de Campos
Director of Production :
Nani Matias
Local Production Coordinator :
Carolina Cherobim
Costume :
Ana Cardoso
Make/Hair :
Eliane Regina Aptz
Location Producer :
Object Producer :
Gislaine Leal
Cast Producer :
Renata Scheidt
Executive Director :
Ingrid Raszl
Executive Producer :
Renata Dumont
Executive Producer :
Carolina Junqueira
Executive Producer :
Tico Cruz
Executive Producer :
Camila Martinez
Executive Producer :
Ana Gazal
Executive Producer :
Marcela Amstalden
Production Coordinator :
Paula Macedo
Production Coordinator :
Rogerio Maestro
Production Coordinator :
Mariana Kerche
Production Coordinator :
Amanda Grell
Post Production Coordinator :
Roberta Bruzadin
Post Production Coordinator :
Marcela Antunes
Editing :
Giordano Maestrelli
Post-Producer :
Marilia Ramos
Post-Production Company :
Clan VFX
Color Grading :
Osmar Jr.
Sound Design Company :
Sound Producer :
Filipe Derado
Sound Design :
Rodrigo Tedesco
Mixing :
Client Approval :
Bruna Buas
Client Approval :
Alice Alcantara
Client Approval :
Carolina Caracas Gargione

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