Budweiser : Red Light

Your own hockey honker.

Published On
Feb 06, 2013

Editor's Pick

In Canada, Bud Light is appealing to hockey fans by offering them their very own 'red light' - which will go off with a honk every time their team scores. The light was an idea conceived and developed out of Anomaly. It works by connecting to the user's Wi-Fi network. They configure it with an Android or iPhone app to tell it what teams they support, and when a game comes on, it goes into action. According to Wired, Bud will even come and install your light for you, if you live in the Toronto area, although they are shipping across the country.

Credits

Date
Feb 06, 2013
Brand:
Budweiser
Client:
Budweiser
Agency:
Anomaly
Chief Creative Officer:
Mike Byrne
Executive Creative Director:
Pete Breton
Executive Creative Director:
Dave Douglass
Copywriter/Art Director:
Mike Warzin
Copywriter/Art Director:
Taylor Twist
Design:
Omar Morson
Design:
Marie Rupolo
Agency Producer:
Jen Mete
Vice President, Marketing:
Jorn Socquet
Director, Marketing:
Kyle Norrington
Senior Marketing Manager:
JR Edwards
Assistant Brand Manager:
Alexis Smith
Manufacturer:
Buzz Products
Production Company:
OPC Family Style
Production Company:
Biscuit Filmworks
Director:
Andreas Nilsson
Cinematographer:
Peter Deming

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