In today’s crowded and self-serving tequila market, how is it possible to differentiate your brand from the pack, shine with standout spirits, and make an impact upon launch? In the midst of a global pandemic, COVID-19 shutdowns and travel restrictions, independent spirits brand Lobos 1707 reached out to agency and creative partner Young Hero to do just that within a tight four-month deadline.

From managing simultaneous production shoots in Mexico and LA, capturing authentic footage of jimadors and tequila craftsmen at work, and developing the full go-to-market strategy, Young Hero delivered Lobos 1707’s integrated launch campaign during the confines of pandemic and just in time for the Thanksgiving holiday – the biggest sales window of the year for tequila. Rather than focusing solely on a single face or name, the Lobos 1707 “Build A Bigger Table” brand platform celebrates inclusivity and the full wolf pack – the jimadors, crafters and contributors who helped to bring the independent spirits line to life.

Take a behind the scenes look at the making of Lobos 1707 “Build A Bigger Table.”