Go behind the scenes on lobos 1707's "Build a Bigger Table"

Published On
Mar 26, 2021


In today’s crowded and self-serving tequila market, how is it possible to differentiate your brand from the pack, shine with standout spirits, and make an impact upon launch? In the midst of a global pandemic, COVID-19 shutdowns and travel restrictions, independent spirits brand Lobos 1707 reached out to agency and creative partner Young Hero to do just that within a tight four-month deadline.

From managing simultaneous production shoots in Mexico and LA, capturing authentic footage of jimadors and tequila craftsmen at work, and developing the full go-to-market strategy, Young Hero delivered Lobos 1707’s integrated launch campaign during the confines of pandemic and just in time for the Thanksgiving holiday – the biggest sales window of the year for tequila. Rather than focusing solely on a single face or name, the Lobos 1707 “Build A Bigger Table” brand platform celebrates inclusivity and the full wolf pack – the jimadors, crafters and contributors who helped to bring the independent spirits line to life.

Take a behind the scenes look at the making of Lobos 1707 “Build A Bigger Table.”




Mar 26, 2021
Agency :
Young Hero
Client :
Lobos 1707
Co-Founder & Managing Partner :
Zoë Bunyard
Co-Founder/Executive Creative Director :
Nick Panayotopoulos
Co-Founder/President :
Roberto Max Salas
Business Director :
Kelly Donahue
Executive Producer :
Arthur Micah Ross II
Strategy Director :
Katya Kotlyar
Strategy Director :
Chris Buford
Creative Director (Copy) :
Isabella Hiew
Art Director :
Ed Lim
Project Manager :
Emmanuel Perez
Production :
Director :
Ariel Danziger
Exec. Producer :
Juan Taylor
Cinematographer :
Jeremy Snell
Exec. Prod. MX :
Thomas Amoedo
Exec. Producer MX :
Gaston Magnani
Producer :
Veronica Guillén
Prod Designer :
Jeffrey Perez
AD :
Milena Gil
Producer :
Joan Pla
Producer :
Nelly Castillo
Production Designer :
Sean Costello
Wardrobe :
Mariana Guerrero
Post Production :
Editor :
Paul La Calandra
Assistant Editor :
Nick Ljubicich
Producer :
Nicholas Markus
EP :
Julia Williams
Flame Artist :
John Geehreng
Audio :
Wave Studios
Sound Designer/Mixer :
Chris Afzal
Sound Designer/Mixer :
Aaron Reynolds
Executive Producer :
Vicky Ferraro
Music :
Music Supervision :
SixtyFour Music
Managing Director :
Rebecca Grierson
Assistant Producer :
Warren Wolfe
Anthem Composition :
Matt Nicholson
Anthem Composition :
Shin Suzuma
Music :
James Wilson
Color :
The Mill
Colorist :
Damien Van Der Cruyssen
Executive Producer :
Rochelle Brown
Producer :
Megan Rumph
Production Coordinator :
Lucy Gatanis
Color Assistant :
Andrew Ceen
Color Assistant :
David Franzo
Color Assistant :
Aaliyah Lambert
Color Assistant :
Stephanie Park

Need a credit fix? Contact the Creativity Editors

Project Type