Carlsberg's branded reality series challenges strangers to build a 'waterfall-powered' pub
You can also rent the 'Carlsberg Cabin' on Airbnb
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From "Survivor" to "Love Island," we're all now familiar with the kind of reality series that puts a group of strangers together in a new environment with difficult tasks, and looks at how they interact. Now beer brand Carlsberg is getting in on the idea with its own branded content reality series in the U.K., which follows a group of people challenged with building a "waterfall-powered pub" in the wilderness.
A series of episodes, created by agency Fold7 and produced via Armoury, sees the brand challenge six young professionals to experience "the Danish way of living." Camping out in North Cornwall, they are tasked with building the pub, from scratch, in just five days despite having zero building experience between them, and having to swap their phones and devices for chainsaws.
The result, the carbon-neutral "Carlsberg Cabin" pub, is now available to rent on AirBnb, while the series, "Build the Danish Way" is running on Carlsberg's YouTube channel as a series of four five-minute films.
Credits
- Date
- Aug 14, 2018
- Agency :
- Fold7
- Brand :
- Carlsberg
- Creative :
- Verity Messett
- Creative Director :
- Ryan Newey
- Agency Producer :
- Emily Rohan
- Managing Partner :
- James Joyce
- Senior Account Manager :
- Jono Craven
- Account Manager :
- Jamie Craven
- Titles Designer :
- Ben Gibbons
- Art Department Designer :
- Ed Garland
- Experiential Agency :
- Hyperactive
- Executive Producer :
- Andrew Casher
- Producer :
- Christine Cowin
- Production Company :
- The Armoury
- Director :
- Jack Laurance
- Producer :
- Matt Hichens
- Production Manager :
- Billy Rowlinson
- Production Coordinator :
- Katie Milner
- Director of Photography :
- Jordan Buck
- Camera Operator :
- James Rhodes
- 1st AC :
- Alasdair Baines
- Loader / 2nd AC / DIT :
- Josh Tilley
- Camera Trainee :
- Maggie Stanczak
- Camera Dept. Runner :
- Peter Davidson
- Sound Recordist :
- Brendan Crehan
- Sound Artist :
- Marco Baldassarre
- Runner :
- James Chatwin
- Runner :
- Nat Willcocks
- Drone Pilot :
- James Keith
- Drone Op :
- Tom Hughes
- Offline Editor :
- James Demetriou
- Colorist :
- Tim Smith
- Color Company :
- Electric Theatre Collective
- Sound Design :
- Marcin Pawlik
- Sound Design Company :
- ENVY Advertising
- Build Team :
- Ben Huggins
- Build Team :
- Hannah Huggins
- Build Team :
- Jon Wilcox
- Build Team :
- Miguel Fernandez
- Build Team :
- Toby Sharp
- Build Team :
- Fletcher Coney
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