Carlsberg's branded reality series challenges strangers to build a 'waterfall-powered' pub

You can also rent the 'Carlsberg Cabin' on Airbnb

Published On
Aug 14, 2018

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From "Survivor" to "Love Island," we're all now familiar with the kind of reality series that puts a group of strangers together in a new environment with difficult tasks, and looks at how they interact. Now beer brand Carlsberg is getting in on the idea with its own branded content reality series in the U.K., which follows a group of people challenged with building a "waterfall-powered pub" in the wilderness.

A series of episodes, created by agency Fold7 and produced via Armoury, sees the brand challenge six young professionals to experience "the Danish way of living." Camping out in North Cornwall, they are tasked with building the pub, from scratch, in just five days despite having zero building experience between them, and having to swap their phones and devices for chainsaws.

The result, the carbon-neutral "Carlsberg Cabin" pub, is now available to rent on AirBnb, while the series, "Build the Danish Way" is running on Carlsberg's YouTube channel as a series of four five-minute films.


Aug 14, 2018
Agency :
Brand :
Creative :
Verity Messett
Creative Director :
Ryan Newey
Agency Producer :
Emily Rohan
Managing Partner :
James Joyce
Senior Account Manager :
Jono Craven
Account Manager :
Jamie Craven
Titles Designer :
Ben Gibbons
Art Department Designer :
Ed Garland
Experiential Agency :
Executive Producer :
Andrew Casher
Producer :
Christine Cowin
Production Company :
The Armoury
Director :
Jack Laurance
Producer :
Matt Hichens
Production Manager :
Billy Rowlinson
Production Coordinator :
Katie Milner
Director of Photography :
Jordan Buck
Camera Operator :
James Rhodes
1st AC :
Alasdair Baines
Loader / 2nd AC / DIT :
Josh Tilley
Camera Trainee :
Maggie Stanczak
Camera Dept. Runner :
Peter Davidson
Sound Recordist :
Brendan Crehan
Sound Artist :
Marco Baldassarre
Runner :
James Chatwin
Runner :
Nat Willcocks
Drone Pilot :
James Keith
Drone Op :
Tom Hughes
Offline Editor :
James Demetriou
Colorist :
Tim Smith
Color Company :
Electric Theatre Collective
Sound Design :
Marcin Pawlik
Sound Design Company :
ENVY Advertising
Build Team :
Ben Huggins
Build Team :
Hannah Huggins
Build Team :
Jon Wilcox
Build Team :
Miguel Fernandez
Build Team :
Toby Sharp
Build Team :
Fletcher Coney

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