BBC Radio 6 Music DJs including ex Pulp frontman Jarvis Cocker are shown transporting and carrying speakers and radios blasting out music, in this spot for the radio station by Fallon. It turns out they are all taking them to the same place, where a giant structure made out of speakers is being constructed. The tagline is 'Building 6 Music'.
The campaign also includes digital banners that promote six specially created mixes, put together by the DJs, which can be downloaded at bbc.co.uk/6music. 6Music has also created a vinyl record of these mixes, with artwork and poster designed by Fallon, which will be available from independent record stores.