A Gym Becomes a Haven for Transgender Community in Google Business Ad
Spot for Google My Business Was Created for LGBT Pride Month
Published On
Jun 16, 2015
Editor's Pick
This documentary-style spot from Google tells the story of how an unassuming Kansas City gym became the gathering place for a growing transgender community.
The ad, by Venables Bell & Partners, was created in honor of LGBT Pride Month and promotes Google's Google My Business service. It includes interviews with Hailee Bland Walsh, the owner of CityGym, as well as Jake, a gym-goer who has transitioned from female to male and is just one of a growing group who has found the gym to be "safe and inclusive." Uber Content's Eliot Rausch directed.
Credits
- Date
- Jun 16, 2015
- Chairperson :
- Paul Venables
- Executive Creative Director :
- Will McGinness
- Creative Director :
- Lee Einhorn
- Art Director :
- Avery Oldfield
- Copywriter :
- Adam Wolinsky
- Director, Integrated Production :
- Craig Allen
- Agency Producer :
- Amy Gatzert
- Production Company :
- Uber Content
- Director :
- Eliot Rausch
- Director, Photography :
- Chayse Irvin
- Executive Producer :
- Preston Lee
- Producer :
- Micki Poklar
- Editing Company :
- Lumberyard
- Editor :
- Kevin Bagley
- Sound Design :
- 740 Sound
- Sound Designer :
- Rommel Molina
- Music :
- Songs for FIlm and TV
- Mix :
- Lime
- Visual Effects :
- Lumberyard
- Visual Effects Producer :
- Zoe Zaitzeff
- Business Lead :
- Colleen McGee
- Account Director :
- Robert Woods
- Account Supervisor :
- Brenda Pyles
- Account Manager :
- Ariel Rosen
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