Nike : Building Twist

Flexible enough to move a building.

Published On

May 01, 2012

Editor's Pick

Awesome project mapping from W+K Tokyo for Nike Free to demonstrate just how flexible the shoe really is. After Free Face, a website that twisted the shoe based on how you contorted your face, the team let people twist the shoe and watch as the Red Brick Warehouse in Yokohama, Japan, twisted along with it.

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Credits

Date: May 02, 2012

Brand :: Nike

Client :: Nike

Agency :: Wieden & Kennedy-Tokyo

Creative Director :: Caleb Jensen

Associate Creative Director :: Naoki Ga

Copywriter :: Andrew Miller

Agency Producer :: Kohei Adachi

Executive Creative Director/Production :: Tota Hasegawa

Technical Creative Director :: Seichi Saito

Programmer :: Satoshi Horii

Hardware :: Tomoaki Yanagisawa

Hardware :: Motoi Ishibashi

Music Shoe Programmer :: Daito Manabe

Director :: Eiji Tanigawa

Director, Photography :: Senzo Ueno

Director, Photography :: Ryohei Oka

Director, Photography :: Eiji Tanigawa

CG Designer :: Toru Hayai

CG Designer :: Takashi Yasuno

CG Designer :: Hiroshi Takeyama

Gaffer :: Yosuke Kai

Producer :: Otoaki Kobayashi

Producer :: Toshiyuki Takei

Production Manager :: Hiroki Katagiri

Production Assistant :: Takashi Uchibori

Production Assistant :: Kei Terayam

Production Assistant :: Kazuma Kitada

Need a credit fix? Contact the Creativity Editors

Project Type

Projection Mapping