Mini Excavator Not a 'Bull' from Looks of Brand's Latest Video
May 27, 2014
Today, construction vehicle manufacturer Caterpillar debuted the latest stunt via Ogilvy New York demonstrating the maneuverability of its products. It shows the brand's 301.7 Mini Excavator excavator making its way through a pristeen China shop, driven by a heavy equipment operator. The room is packed with $40,000 worth of delicate goods, yet not a thing is damaged as the excavator performs intricate tasks, like stacking a wine goblet atop a shimmering construction of other glasses.