Caterpillar's Latest Stunt Hits the China Shop
Mini Excavator Not a 'Bull' from Looks of Brand's Latest Video
Published On
May 27, 2014
Editor's Pick
Today, construction vehicle manufacturer Caterpillar debuted the latest stunt via Ogilvy New York demonstrating the maneuverability of its products. It shows the brand's 301.7 Mini Excavator excavator making its way through a pristeen China shop, driven by a heavy equipment operator. The room is packed with $40,000 worth of delicate goods, yet not a thing is damaged as the excavator performs intricate tasks, like stacking a wine goblet atop a shimmering construction of other glasses.
See how the film was made in the Behind the Scenes video.
This is the most recent in an ongoing series of fun demo films,which have also included Telehandlers and Excavators playing a giant game of Jenga.
Credits
- Date
- May 27, 2014
- Brand :
- Caterpillar
- Client :
- Caterpillar
- Agency :
- Ogilvy & Mather
- Creative :
- Chris Curry
- Creative :
- Jerry Dugan
- Creative :
- Todd Goodale
- Chief Creative Officer :
- Steve Simpson
- Chief Creative Officer :
- Calle Sjoenell
- Chief Creative Officer :
- Alfonso Marian
- Director :
- Brandon LaGanke
- Planning :
- Bryan Smith
- Planning :
- Liz Sparkman
- Chief Production Officer :
- Matt Bonin
- Creative :
- Jim Jones
- Editor :
- Dana Anderson
- Editor :
- Benjamin Brodbeck
- Director, Photography :
- Scott Moye
- Executive Producer :
- J. Archie Lyons
- Producer :
- Jim Kelton
- Producer :
- Gene Doubleday
- Associate Producer :
- Jerry Pece
Need a credit fix? Contact the Creativity Editors
Project Type