Bulletproof Schools Earns 70 Million Media Impressions and is Named a Top 5 Gun Control Campaign

For #Walkout Teens wear bullet proof vests covered in company logos that sponsor gun violence.

Published On
Jul 30, 2019

Description

In early 2018, headlines were dominated by the news of the tragic school shootings taking place across the U.S. DCX wanted to protest the government’s complacency in the prevention of gun violence in a way that felt actionable. Most of the public discourse focused on calling upon politicians  - something they felt was important, but not the whole story.

Some of the world’s biggest corporations were passively condoning gun violence by resisting calls to cut ties with the NRA - companies like FedEx, Wells Fargo, Bass Pro Shops and Dick’s Sporting Goods.

So just in time for the historical #EnoughWalkout, DCX designed child-sized bulletproof vests featuring the logos of corporations who insisted on upholding ties with the NRA. 

The vests were designed to provoke in a bold and graphic way, while dramatizing the necessity of extreme measures when politicians fail to enact meaningful reform. The vests made national news, popping up all over news outlets, like CNN TV, digital and social,, AdAge, and even on Samuel L. Jackson’s Instagram feed.

Credits

Date
Jul 30, 2019
Agency :
DCX Growth Accelerator

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Project Type