Simmons : Bullhorn

Campaign via KBS+ Suggests Sleep on a Beautyrest Awakens a World of Possibilities

Published On
May 28, 2015

Editor's Pick

Those of you who are sleep-deprived may grit your teeth watching the ridiculously super-charged individuals in the funny "Look Out World" campaign for Simmons, created out of KBS+ and directed by Hungry Man's Hank Perlman. A series of ads reveal the world of possibilities afforded by a night's sleep on a mattress from the brand's Beautyrest Recharge line.

In the anthem online film, an abundantly perky man in his bathrobe awakens his neighbors -- and even a little bird perched on a tree branch -- with a bullhorn, warning them to "Look out!" Anyone who decides to cross his path better watch out for the next 24 hours, because he slept like a log and there will be infinite opportunities for him to irritate them with his take-charge attitude.

Another ad features a woman spraying an uncorked champagne bottle wherever she goes like an endless money shot because every minute of her day is cause for celebration, thanks to her good night's sleep. In a third, perhaps the funniest ad of the bunch, one well-rested man tries to pass himself off as the super hero known as "Alert Man," given the powers afforded to him by his full night of Z's. Unforunately, the boss he's interviewing with, Seagull Man, isn't buying it.


May 28, 2015
Brand :
Client :
Agency :
Chief Creative Officer :
Dan Kelleher
Chief Creative Officer :
Jonathan Mackler
Copywriter/Art Director :
Rick Ardito
Copywriter/Art Direction :
Jim LeMaitre
Head of Production :
Jenny Read
Agency Producer :
Daniel Roversi
Business Manager :
Andrea Fagan
Chief Strategy Officer/Co-President :
Jonah Bloom
Planner/Strategist :
Holly Williams
Global President :
Bill Grogan
Director :
Hank Perlman
Director, Photography :
John Lindley
Managing Director/Executive Producer :
Kevin Byrne
Line Producer :
Caleb Dewart
Editorial :
Cosmo Street
Editor :
Andreas Schmelas
Editor :
Tom Scherma
Assistant Editor :
Dave Otte
Executive Producer :
Maura Woodward
Producer :
Anne Lai
Finishing/Visual Effects :
The Mill
Executive Producer :
Zu Al-Kadiri
Senior Producer :
Carl Walters
Senior Producer :
Rachael Trillo
Production Coordinator :
Tarun Charapoitra
Visual Effects Lead :
Keith Sullivan
Flame Artist :
Keith Sullivan
Visual Effects Supervisor :
Keith Sullivan
2D Lead Artist :
Dae Yoon Kang
Flame Artist :
Dae Yoon Kang
2D Lead Artist :
Emily Bloom
Flame Artist :
Emily Bloom
Music/Sound Design :
JSM Music
Creative Director/Chief Executive Offier :
Joel Simon
Audio Mixer :
Tom Jucarone
Audio Mix :
Sound Lounge
Color :
The Mill
Colorist :
Fergus McCall
Colorist :
Aline Sinquin
End Card Creative Director :
Nicholas Weigel

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