Heineken-owned beer gets edgy with film from new French agency Decisive
Apr 25, 2013
Quad's Bruno Aveillan (who directed Cartier's L'Odyssee du Cartier last year) turns his hand to beer with this spot for Heienken-owned brand Desperadoes. Stylishly filmed, it combines edgy urban youths, the LA skyline, and music by The Hives. The spot is the first campaign from Decisive, a new offshoot of Paris agency Dufresne Corrigan Scarlett. The main film is accompanied by an online campaign that encompasses five viral movies directed by Floria Sigismondi.