Burger King has long touted its "flame-grilled beef," going as far as publishing photos of real fires gone out of control and engulfing franchise locations.
This time, the visuals are more fanciful but equally fiery. A set of five images contrasts scenarios both with and without flames to show how much the conflagration improves things. Whether it's a circus daredevil being shot through a hoop, a dragster benefitting from a tailpipe inferno or a guitar solo worthy of a pyrotechnics display, red and orange flames add color and character.
The images from Buzzman for Burger King Belgium were drawn by Cannes Lions-winning illustrator Shane.