Dragons and volcanoes, like burgers, are better when set aflame

Buzzman shows the benefit of just adding fire

Published On
Oct 02, 2018

Editor's Pick

Burger King has long touted its "flame-grilled beef," going as far as publishing photos of real fires gone out of control and engulfing franchise locations.

This time, the visuals are more fanciful but equally fiery. A set of five images contrasts scenarios both with and without flames to show how much the conflagration improves things. Whether it's a circus daredevil being shot through a hoop, a dragster benefitting from a tailpipe inferno or a guitar solo worthy of a pyrotechnics display, red and orange flames add color and character.

The images from Buzzman for Burger King Belgium were drawn by Cannes Lions-winning illustrator Shane.