Dragons and volcanoes, like burgers, are better when set aflame

Buzzman shows the benefit of just adding fire

Published On
Oct 02, 2018

Editor's Pick

Burger King has long touted its "flame-grilled beef," going as far as publishing photos of real fires gone out of control and engulfing franchise locations.

This time, the visuals are more fanciful but equally fiery. A set of five images contrasts scenarios both with and without flames to show how much the conflagration improves things. Whether it's a circus daredevil being shot through a hoop, a dragster benefitting from a tailpipe inferno or a guitar solo worthy of a pyrotechnics display, red and orange flames add color and character.

The images from Buzzman for Burger King Belgium were drawn by Cannes Lions-winning illustrator Shane.

Credits

Date
Oct 02, 2018
Client:
Burger King
Agency:
Buzzman
Agency:
David
Managing Director:
Sylvia Panico
Creative VP:
Rafael Donato
Creative Director:
Edgard Gianesi
Copywriter:
Maicon Silveira
Copywriter:
Mayara Ribeiro
Copywriter:
Lucas Vigliar
Art Director:
Paulo Damasceno
Art Director:
Thiago Ferreira
Account:
Carolina Vieira
Account:
Rafael Giorgino
Account:
Juliana Chediac
Account:
Roberta Magalhães
Account:
Martina Adati
Producer:
Fabiano Beraldo
Producer:
Fernanda Peixoto
Producer:
Brunno Cunha
Producer:
Gustavo Viola
Planning:
Daniela Bombonato
Planning:
Carolina Silva
Planning:
Bruno Gomiero
Head of Inovation and Technology:
Toni Ferreira
Media:
Marcia Mendonça
Media:
Mateus Madureira
Media:
Felipe Braga
Media:
Renata Oliveira
Media:
Carina Marçal
Social Media:
Lucas Patrício
Production:
Delicatessen Filmes
Director:
Décio Matos Jr.
Photography:
Vitor Amati
Editor:
Leon Mosditchian
Edit Company:
The End
Sound Production:
Jamute Audio

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Project Type