Burger King : BK Value Menu Banner

No need to print anything out. Activate Burger King's augmented reality banner with a dollar bill.

Published On
Oct 27, 2009

Editor's Pick

No printing is necessary to activate Burger King's new augmented reality banner showcasing the fast food giant's Value menu. Viewers can hold up any old dollar bill to their web ams and get a taste of what the greenback can buy. They can also use their faces to make like The King.

Credits

Date
Oct 27, 2009
Brand:
Burger King
Client:
Burger King
Agency:
Crispin Porter & Bogusky
Co-Executive Creative Director:
Rob Reilly
Co-Executive Creative Director:
Andrew Keller
Creative Director:
Bill Wright
Creative Director:
James Dawson-Hollis
Associate Creative Director:
Nuno Ferreira
Associate Creative Director:
Ryan Wagman
Interactive Executive Creative Director:
Jeff Benjamin
Copywriter:
Zac Myrow
Copywriter:
Chris Kahle
Art Director:
Michael Ackerman
Art Director:
Kristian Luoma
Art Director:
Elias Morales
Art Director:
David Gonsalves
Interactive Designer:
Fabien Dodard
Design Director/Flash Designer:
John Gerweck
Director, Integrated Production:
David Rolfe
Interactive Managing Director:
Winston Binch
Vice President, Group Executive Producer:
Pam Scheideler
Senior Integrated Producer:
Scott Potter
Senior Integrated Producer:
Tony Tung
Flash Developer:
Marc Pelland
Associate Experience Designer:
Jeff Teicher
Experience Designer:
Oscar Llarena
Technical Director:
Scott Prindle
Technical Director:
Doug Rayburn

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Project Type