Burger King's menu in the U.K. featured only one item: The Whopper
U.K. campaign by BBH highlights the fast feeder's star burger for the first time in a decade
Editor's Pick
This week on Wednesday, U.K. customers at Burger King can only order one item: a Whopper.
The campaign lasting just through Apr. 17 was created by BBH London, which was appointed to reposition the Burger King brand last September. It marks the first time in a decade that Burger King has focused on the Whopper in the U.K.
The push was backed by two 20-second films on TV, directed by Adam & Dave via Bold, which feature Burger King customers being turned away from restaurants when trying to order anything else. The campaign also includes print, OOH, social and in-store activity. Meanwhile there's a free Whopper giveaway, for any customer who downloads the Burger King app and orders one on Deliveroo.
Katie Evans, Burger King U.K. marketing director, says in a statement: "Burger fans have no choice, but in a good way. Hope you understand. After all, Burger King is not called Home of The Cheeseburger!”
Credits
- Date
- Apr 17, 2019
- Burger King Marketing Director:
- Katie Evans
- Burger King Head of Brand & Communication:
- Soco Nunez
- Burger King Brand Manager:
- Suzi Hoy
- Burger King Senior Manager Merchandising & Marketing Execution:
- Katie Grinstead
- BBH Creative Team:
- Marc Rayson
- BBH Creative Team:
- Callum Prior
- BBH Creative Director:
- Fred Rodwell
- BBH CCO:
- Ian Heartfield
- BBH Strategy Director:
- Saskia Jones
- BBH Head of Strategy:
- Ben Shaw
- BBH Business Lead:
- Carly Avener
- BBH Account Director:
- Stephen Adams
- BBH Account Director:
- David White
- BBH Account Executive:
- Laura Huber
- BBH Producer:
- Joseph Pawsey
- BBH Assistant Producer:
- Michelle Hagen
- Production Company:
- Bold
- Director:
- Adam & Dave
- Executive Producer:
- Dave Knox
- Director of Photography:
- Ray Coates
- Post Production:
- The Mill
- Editor:
- Max Windows
- Editing House:
- Stitch Editing
- Sound:
- Gez Lloyd
- Sound:
- String and Tins
- Creative Team:
- Daniel Seager
- Creative Team:
- Steve Hall
- Creative Team:
- Marc Rayson
- Creative Team:
- Callum Prior
- Creative Team:
- Nick Gill
- Designer:
- Christian Tunstall
- Creative Director:
- Fred Rodwell
- Head of Art:
- Pablo Gonzalez De La Peña
- BBH Producer:
- Sarah Knight
- Photographer:
- Dan Matthews
- Designer:
- Christian Tunstall
- Agency:
- BBH-London
- Client:
- Burger King (UK)
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