Burger King's menu in the U.K. featured only one item: The Whopper

U.K. campaign by BBH highlights the fast feeder's star burger for the first time in a decade

Published On
Apr 17, 2019

Editor's Pick

This week on Wednesday, U.K. customers at Burger King can only order one item: a Whopper.

The campaign lasting just through Apr. 17 was created by BBH London, which was appointed to reposition the Burger King brand last September.  It marks the first time in a decade that Burger King has focused on the Whopper in the U.K.

The push was backed by two 20-second films on TV, directed by Adam & Dave via Bold, which feature Burger King customers being turned away from restaurants when trying to order anything else. The campaign also includes print, OOH, social and in-store activity.  Meanwhile there's a free Whopper giveaway, for any customer who downloads the Burger King app and orders one on Deliveroo. 

Katie Evans, Burger King U.K. marketing director, says in a statement: "Burger fans have no choice, but in a good way. Hope you understand. After all, Burger King is not called Home of The Cheeseburger!”

Credits

Date
Apr 17, 2019
Burger King Marketing Director :
Katie Evans
Burger King Head of Brand & Communication :
Soco Nunez
Burger King Brand Manager :
Suzi Hoy
Burger King Senior Manager Merchandising & Marketing Execution :
Katie Grinstead
BBH Creative Team :
Marc Rayson
BBH Creative Team :
Callum Prior
BBH Creative Director :
Fred Rodwell
BBH CCO :
Ian Heartfield
BBH Strategy Director :
Saskia Jones
BBH Head of Strategy :
Ben Shaw
BBH Business Lead :
Carly Avener
BBH Account Director :
Stephen Adams
BBH Account Director :
David White
BBH Account Executive :
Laura Huber
BBH Producer :
Joseph Pawsey
BBH Assistant Producer :
Michelle Hagen
Production Company :
Bold
Director :
Adam & Dave
Executive Producer :
Dave Knox
Director of Photography :
Ray Coates
Post Production :
The Mill
Editor :
Max Windows
Editing House :
Stitch Editing
Sound :
Gez Lloyd
Sound :
String and Tins
Creative Team :
Daniel Seager
Creative Team :
Steve Hall
Creative Team :
Marc Rayson
Creative Team :
Callum Prior
Creative Team :
Nick Gill
Designer :
Christian Tunstall
Creative Director :
Fred Rodwell
Head of Art :
Pablo Gonzalez De La Peña
BBH Producer :
Sarah Knight
Photographer :
Dan Matthews
Designer :
Christian Tunstall
Agency :
BBH-London
Client :
Burger King (UK)

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