Burger King's menu in the U.K. featured only one item: The Whopper

U.K. campaign by BBH highlights the fast feeder's star burger for the first time in a decade

Published On
Apr 17, 2019

Editor's Pick

This week on Wednesday, U.K. customers at Burger King can only order one item: a Whopper.

The campaign lasting just through Apr. 17 was created by BBH London, which was appointed to reposition the Burger King brand last September.  It marks the first time in a decade that Burger King has focused on the Whopper in the U.K.

The push was backed by two 20-second films on TV, directed by Adam & Dave via Bold, which feature Burger King customers being turned away from restaurants when trying to order anything else. The campaign also includes print, OOH, social and in-store activity.  Meanwhile there's a free Whopper giveaway, for any customer who downloads the Burger King app and orders one on Deliveroo. 

Katie Evans, Burger King U.K. marketing director, says in a statement: "Burger fans have no choice, but in a good way. Hope you understand. After all, Burger King is not called Home of The Cheeseburger!”

Credits

Date
Apr 17, 2019
Burger King Marketing Director:
Katie Evans
Burger King Head of Brand & Communication:
Soco Nunez
Burger King Brand Manager:
Suzi Hoy
Burger King Senior Manager Merchandising & Marketing Execution:
Katie Grinstead
BBH Creative Team:
Marc Rayson
BBH Creative Team:
Callum Prior
BBH Creative Director:
Fred Rodwell
BBH CCO:
Ian Heartfield
BBH Strategy Director:
Saskia Jones
BBH Head of Strategy:
Ben Shaw
BBH Business Lead:
Carly Avener
BBH Account Director:
Stephen Adams
BBH Account Director:
David White
BBH Account Executive:
Laura Huber
BBH Producer:
Joseph Pawsey
BBH Assistant Producer:
Michelle Hagen
Production Company:
Bold
Director:
Adam & Dave
Executive Producer:
Dave Knox
Director of Photography:
Ray Coates
Post Production:
The Mill
Editor:
Max Windows
Editing House:
Stitch Editing
Sound:
Gez Lloyd
Sound:
String and Tins
Creative Team:
Daniel Seager
Creative Team:
Steve Hall
Creative Team:
Marc Rayson
Creative Team:
Callum Prior
Creative Team:
Nick Gill
Designer:
Christian Tunstall
Creative Director:
Fred Rodwell
Head of Art:
Pablo Gonzalez De La Peña
BBH Producer:
Sarah Knight
Photographer:
Dan Matthews
Designer:
Christian Tunstall
Agency:
BBH-London
Client:
Burger King (UK)

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