Burger King attends the MTV VMAs on a rapper's crown

Headpiece was part of broader music-centered 'Rule Your Beat' campaign with Conill

Published On
Aug 29, 2022

Editor's Pick

Burger King is stepping into the world of music with a whopper of an idea focused on fashion.

At Sunday night's VMA awards, rapper Latto wore a reimagined Burger King crown during her "It's Givin” performance. The metal crown, designed by celebrity jeweler Laurel DeWitt, has a pavé crystal Burger King centerpiece and features Latto's 777 logos on the sides with red, green, clear and topaz crystal embellishments. 

For those who want the crown for themselves, you can enter a $1 drawing to win it on the NTWRK app, a live shopping platform. The money will go to the Save The Music Foundation, which partners with school districts and local communities to build sustainable music programs and helps promote self-expression through music. 

The crown is part of the larger push for Burger King in the music space–"Rule Your Beat”– by Conill.

Instacart also debuted a piece of fashion at the VMAs, with “Saturday Night Live” star Chloe Fineman wearing an Instacart dress made in partnership with fashion brand Threeasfour.