Burger King Hires 'Personal Queuers' For Paris Restaurant

Customers Don't Have to Wait in Line Thanks to Stunt at Busy Outlet

Published On
Sep 16, 2015

Editor's Pick

As Burger King gradually returns to France after leaving the market back in 1997, each new restaurant is an event. So to celebrate the opening this week of Burger King's new restaurant in La Defense (a major business district to the west of Paris), the fast-feeder's agency, Buzzman, has tapped into the excitement, and lines.

Buzzman has created the "personal queuer" to help people negotiate the crowds. Customers can log on to the website and order up one of 12 queuers hired specially for the purpose, all dressed in Burger King red, to wait in line for them throughout the first five days of business at the new restaurant.

A social-media film to promote the service shows a young man relaxing in the park while a personal queuer does all the work right up until the man arrives in the restaurant just as the queuer gets to the front of the line. There are also promotional billboards up around the restaurants. Around 100 customers a day have been taking advantage of the service.

Buzzman's recent work for Burger King in France has focused on the scarcity of stores. Earlier this year, "Whopper Move Out" offered a free moving service to relocate one lucky winner to live closer to a Burger King.

Elsewhere in Europe, Burger King is celebrating its 40th anniversary in Spain with "Whopper Wine," aged in barrels made of "flame-grilled" wood. Its flavor is meant to enhance that of the Whopper. The agency behind the promotion, which will give free Whopper Wine to 40 fans who submit the best Burger King stories or photos, is La Despensa Madrid.

Credits

Date
Sep 16, 2015
Brand:
Burger King
Client:
Burger King
Agency:
Buzzman
Project Manager:
Berenice Charles
Project Manager:
Carole Rousseau
President and Creative Director:
Georges Mohammed-Chrif
Vice-President:
Thomas Granger
Associate Director:
Julien Levilain
Associate Creative Director:
Louis Audard
Associate Creative Director:
Tristan Daltroff
Copywriter and Artistic Director:
Louis Audard
Copywriter and Artistic Director:
Tristan Daltroff
Artistic Director:
Alice Lobel
Artistic Director:
Pierre Amory
Account Manager:
Pierre Guengant
Account Manager:
Loc Coelho
Account Manager:
Clmence Gateau
Social Media Manager:
Julien Scaglione
Social Media Manager:
Loris Bernardini
Social Media Manager:
Marie Le Scao
TV Production:
Vanessa Barbel
TV Production:
Margaux Despointes
TV Production:
Benoit Crouet
Digital Producer:
Julien Barokas
Digital Producer:
Christelle Pereira
Communication and P.R. Manager:
Clara Bascoul-Gauthier
Communication and P.R. Manager:
Marine Nedjam
Film Production:
Les Improductibles
Digital Production:
Merci Michel

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Project Type