Burger King reveals why pro soccer's video assistant referee decisions take so long

Campaign from Buzzman styles it as the 'unofficial partner' of VAR

Published On
Mar 01, 2022

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Since VAR (video assistant referee) technology was introduced to top level soccer, the new method or reviewing goals has been somewhat controversial among fans; some have accused it of slowing down games or leading to incorrect decisions.

Burger King has fun with that idea in a new campaign out of Buzzman in which it styles itself as the "unofficial partner of VAR."

TV ads in the campaign feature a bunch of VAR reviewers who are far more concerned with their Burger King orders than the game.

There's one who accidentally spills sauce from his burger on the video assistance controls, while another obsesses over his choice of meal instead of reviewing the footage. A third reviewer hasn’t even been watching because he’s too busy taking delivery, and then there is the pair who can't communicate properly with the referee on the pitch because their mouths are full of burgers. 

The campaign, which broke on Feb 22, is airing on French TV on Champions League game-days .


Mar 01, 2022
Client :
Burger King (France)
Agency :
Marketing Director :
Alexandre Simon
Head of Marketing :
Carole Rousseau
Media Marketing Officer :
Erinna Beaudron
Product Marketing Retail Officer :
Clarence Zidouhia
Product Manager :
Lila Thumerelle
President and Executive Creative Director :
Georges Mohammed-Cherif
Vice – President :
Thomas Granger
Managing Director :
Julien Levilain
Art Director :
Philippe Boucheron
Copywriter :
Patrice Lucet
Head of Account :
Loic Coelho
Account Manager :
Garance Magaud
Account Executive Assistant :
Ulysse Boudot
Head of Social Media :
Julien Scaglione
Social Media Consultant :
Félix Brunot
Head of PR & Communication :
Amélie Juillet
PR & Communication Manager :
Paul Renaudineau
Head of TV Production :
Vanessa Barbel
Production :
Nicolas Gilliot
Production :
Producer :
Brieuc Dupont
Producer :
Margaux Beaumier
Director :
Clement Langlais
Sound Production :

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