Burger King stages a silly debate to debut its latest offering, the Sourdough King

Ad from MullenLowe Boston raises philosophical food question

Published On
Mar 28, 2018

Editor's Pick

Today, Burger King has debuted its latest offering, the Sourdough King--which, depending on how you define your food, is a hamburger, or a sandwich.

The Sourdough King consists of two patties, bacon and cheese between two pieces of sourdough bread. The latter's round shape suggest they make up a hamburger bun, but, their toasted flat sides suggest they are, well just toast. Such forms the basis of a ridiculous debate the Burger King has staged in this film promoting the new menu item, in which consumers are asked to determine whether the offering is a burger or sandwich. Or course, all of this is the perfect setup for Burger King to encourage viewers to "decide for yourself" and try the new burgwich today.

Credits

Date
Mar 28, 2018
Brand:
Burger King
Client:
Burger King
Agency:
MullenLowe-Boston
Chief Creative Officer:
Mark Wenneker
Executive Creative Director:
Tim Vaccarino
Executive Creative Director:
David Weist
Senior Vice President, Creative Director:
Jon Ruby
Senior Vice President, Creative Director:
Enrique Camacho
Senior Copywriter:
Evan Maranca
Senior Art Director:
Pier Madonia
Account Director:
Mike Cassell
Account Supervisor:
Alison Whisenant
Account Executive:
Caroline Bailey
Senior Producer:
Vera Everson
Producer Assistant:
Jennifer Dwyer
Senior Business Affairs Manager:
Amy Keddy
Project Manager:
Kelly Benson
Production:
Greenpoint Pictures
Director:
Billy Rainey
Edit House:
PS 260
Lead Editor:
JJ Lask

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Project Type