Burger King's Olympics push reacts to medal-biting athletes

Social campaign from Buzzman offers free Whoppers if you screenshot an image

Published On
Jul 27, 2021

Editor's Pick

This might be the silliest Olympics-related campaign we’ve seen so far. Having noticed the propensity for athletes to bite their medals, Burger King Belgium and agency Buzzman found a way to link it to the Whopper.

A social push is encouraging Belgians to post a an image of an athlete biting a medal in order to win a free Whopper. All they have to do is screenshot the moment as soon as they see it live, post it on Burger King’s social platforms along with the hashtag #WishItWasaWhopper and the first 100 people to respond will be contacted to receive a free Whopper. 

Burger King says the athletes will “envy you” for getting a free Whopper, despite their medal glory. We’re not quite so sure...although maybe the 8,000-calorie-a-day-eating swimmers would appreciate it. 

Credits

Date
Jul 27, 2021
Client :
Burger King (Belgium)
Agency :
Buzzman
CEO :
Kevin Derycke
Marketing Director :
Dirk Lammens
Marketing Manager :
Vic Dresen
Junior Brand Manager :
Sofie Couck
President and Executive Creative Director :
Georges Mohammed-Cherif
Vice – President :
Thomas Granger
Managing Director :
Julien Levilain
Creative Director :
Louis Audard
Creative Director :
Tristan Daltroff
Art Director :
Louis Audard
Copywriter :
Tristan Daltroff
Account Manager :
Quentin Seguret
Account Executive Assistant :
Romane Bourdier
Social Media Manager :
Paul Gosset
Head of PR & Communication :
Amélie Juillet
PR & Communication Manager :
Paul Renaudineau
Head of Production :
Vanessa Barbel

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