Earth Day Canada : Bus Cape
Calling for heroes - with capes
Published On
Feb 27, 2011
Editor's Pick
To create buzz for the Earth Day Hometown Hero program, which rewards individual and group environmental achievements with a $10,000 prize, DDB Canada placed bike capes on the back of bus seats. These directed people to the Earth Day Canada website where they could apply to win $10,000 for their environmental achievements.
Credits
- Date
- Feb 28, 2011
- Brand :
- Earth Day Canada
- Client :
- Earth Day Canada
- Agency :
- DDB-Toronto
- Creative Director :
- Denise Rossetto
- Creative Director :
- Todd Mackie
- Associate Creative Director :
- Matt Antonello
- Associate Creative Director :
- Paul Riss
- Copywriter :
- Domenique Raso
- Art Director :
- Rebecca May
- Photographer :
- Vicky Lam
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Project Type