Yahoo! : Bus Stop Derby

Why riding the bus in S.F. is so fun.

Published On
Dec 02, 2010

Editor's Pick

Goodby, Silverstein & Partners brings fun to San Francisco bus shelters in this outdoor effort for Yahoo, The Yahoo! Bus Stop Derby. Interactive bus shelters throughout the city invite commuters to partake in four games based on Yahoo! mobile apps, as part of a neighborhood-on-neighborhood competition. The neighborhood that scores the most points at its shelter wins a block party with OK Go!.

Credits

Date
Dec 03, 2010
Brand:
Yahoo!
Client:
Yahoo!
Agency:
Goodby Silverstein & Partners
Co-Chairman/Creative Director:
Jeff Goodby
Executive Creative Director:
Margaret Johnson
Group Creative Director:
Jim Elliott
Group Creative Director:
Will McGinness
Creative Director:
Keith Ciampa
Art Director:
Bryan Houlette
Art Director:
Johan Arlig
Junior Art Director:
Jon Barco
Copywriter:
Niklas Lilja
Executive Interactive Producer:
Ellie Gleser
Interactive Producer:
Tena Goy
Print Producer:
Alisa Latvala
Brand Strategist:
Kelly Evans-Pfeifer
Junior Brand Strategist:
Alina Shabashevich
Director, Brand Publicity:
Patrick Kelly
Agency Relations Manager:
Christine O'Donnell
Digital Designer/Game Developer:
ACNE Production
Digital Content Manager:
Obscura Digital
Print Illustrator:
Rizon Parein
Color Separator:
Pacific Digital Image
Printer:
Great Big Color
Copywriter:
Jody Horn

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Project Type