Midttraffik : The Bus

Oh, to take a public bus.

Published On
Sep 12, 2012

Editor's Pick

This is the best ad for public transport -- nay, for any kind of transport -- we've ever seen. Out of production company M2Film and Midttraffik comes this over-the-top, delightful film that shows how wonderful Danish public transportation really is. It starts with a group of people waiting patiently, in almost reverential silence, for a bus to trundle along. Then, along with a wildly exaggerated voice-over and some great slow-motion shots (seriously, how comfortable are those seats?), the bus, which has the attributes of a full-blown racing car, takes its overjoyed passengers on a pretty sweet ride.

Via Copyranter.

Credits

Date
Sep 13, 2012
Brand :
Midttraffik
Client :
Midttraffik
Agency :
Midttrafik Kommunikation
Producer :
Ronni Madsen
Producer :
Jan P.
Director :
Marc Wilkins
Editor :
Jeppe Bdskov
Creative :
Thomas Falkenberg

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Project Type