Midttraffik : The Bus
Oh, to take a public bus.
Published On
Sep 12, 2012
Editor's Pick
This is the best ad for public transport -- nay, for any kind of transport -- we've ever seen. Out of production company M2Film and Midttraffik comes this over-the-top, delightful film that shows how wonderful Danish public transportation really is. It starts with a group of people waiting patiently, in almost reverential silence, for a bus to trundle along. Then, along with a wildly exaggerated voice-over and some great slow-motion shots (seriously, how comfortable are those seats?), the bus, which has the attributes of a full-blown racing car, takes its overjoyed passengers on a pretty sweet ride.
Credits
- Date
- Sep 13, 2012
- Brand :
- Midttraffik
- Client :
- Midttraffik
- Agency :
- Midttrafik Kommunikation
- Producer :
- Ronni Madsen
- Producer :
- Jan P.
- Director :
- Marc Wilkins
- Editor :
- Jeppe Bdskov
- Creative :
- Thomas Falkenberg
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Project Type