New ads team up cartoon character with his beloved candy
Apr 02, 2013
Nestle celebrates Butterfinger's 90th birthday (see one of the candy's earliest spots here) with a fun new OOH ad featuring Bart Simpson, who reunites with his Butterfinger. The cartoon character first appeared in commercials for the company in 1988 through 2001. The new ad, which will run this summer, shows the iconic top of Bart's head right next to the similarly shaped Butterfinger wrapper. Agency is Dailey in partnership with Fox.