Butterfinger Goes Bolder Than Bolder Than Bolder Than Bold for the Super Bowl

A Bullrider and His Mother Are Involved

Published On
Feb 07, 2016

Editor's Pick

For Super Bowl 50, Nestle's Butterfinger and agency Santo attempted to go "bolder than bolder than bolder than bold" by placing its $5 million bet on a bullrider riding a bull who jumps out of a plane while eating the candy bar -- only to be later scolded by his mother.