Save the Children's Physical 'Give Button' Will Let People Donate Easily at Home

Charity Approached Agency Iris Following Similar Project for Domino's

Published On
May 18, 2017

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If you can order pizza by pushing a physical button in your home, why not use one to donate to charity too? That's the thinking behind Save the Children's latest donation tool, the "Give Button."

The U.K. arm of the charity approached Iris, which was behind Domino's Easy Order Button back in 2015, about a similar project, and is now looking to trial a prototype 'Give Button' with existing donors. The idea is that the button would be connected to the Internet via mobile data. Donors would sign up just once, as well as agreeing a set donation amount for each 'press', and would receive confirmation and feedback by text message.

The Give Button prototype has been developed by the Iris Nursery, the innovations and ventures division of the network. According to Iris, Save the Children wants to make it easier for supporters to donate when they want, on their terms. Sector research has shown that 62% of donors drop out of the donation process online, despite their good intentions, and those who donate via direct debit often feel less engaged with the cause.

Sarah Fitzgerald O'Connor, senior innovation manager at Save the Children, commented: "For some of our younger supporters, a direct debit that you set up and forget is not an engaging, appealing way to support a cause you really care about. They want to feel they're actively contributing, in real-time, in response to world events and this solution gives them that physical, tangible experience. With the 'Give Button,' if they are at home and hear about children suffering and in crises around the world, they could choose to do something about it there and then without the effort of going to our website and filling in forms. We hope this will appeal to an audience who are motivated by the ease and satisfaction of doing something to help in the moment."