C&A Brazil : Fashion Like

Fashion that Facebook likes

Published On
May 03, 2012

Editor's Pick

DDB Brasil is introducing a social media element to C&A's Mother's Day collection in-store, by displaying items of clothing alongside how many Facebook 'likes' they got. Visitors to C&A's Facebook page click on the virtual hanger to 'like' the item and the 'likes' are added in real time on the hangers of the actual piece of clothing in the store, helping shoppers with their selections.

Credits

Date
May 03, 2012
Brand:
C&A Brazil
Client:
C&A Brazil
Agency:
DDB-Brazil
Creative Director:
Sergio Valente
Creative Director:
Marco Versolato
Creative Director:
Ricardo Tronquini
Creative Director:
Cristian Mazzeo
Art Director:
Caio Cardoso
Art Director:
Marcelo Bruzzesi
Art Director:
Rodrigo Ghiorzi
Copywriter:
Helio Marques
Copywriter:
Flavio Reghini
Digital Project:
Christiane Rojas
Digital Project:
Denis Gustavo Alves
Digital Project:
Pedro Rais
Digital Project:
Joao Lopes
Planning:
Cynthia Horowicz
Planning:
Katia Fontana
Planning:
Silvia Paes
Media:
Monica de Carvalho
Media:
Alessandra Gambuzzi
Media:
Fabio Saad
Media:
Soraya Sobral
Production:
Cricket Design
Film Producer:
Liberta Filme
Director:
Leonardo Liberti
Photography Director:
Eduardo Galeno
Executive Production/Supervision:
Erica Liberti
Sound Producer:
LOUD
Loc-Off:
Nathaly Pavone
Loc-Off:
Jason Bermingham
Photographer:
Sergio Prado
Animation:
Cricket Design
Animation:
Marco Loschiavo
RTVC:
Gilberto Pires
RTVC:
Fabiano Beraldo
RTVC:
Rita Costa
Art Buyer:
Clariana Costa
Art Buyer:
Fabiana Beraldo
Art Buyer:
Rita Costa
Graphics Producer:
Nereu Marinho
Image Treatment:
24/7
Printer:
Fusao

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Project Type