A bicycle crew of (middle-aged) '80s kids goes on a Pac-Man mission for the California Lottery

Throwback spot celebrates 40 years of the classic video game

Published On
Sep 29, 2020

Editor's Pick

The ‘80s are (still) having a moment in pop culture. Or perhaps, given the time, there’s a deep longing to go back to a more carefree time, when clothes were brighter, hair was bigger and video games were played on massive machines.  Ads continue to tap into that heyday, as in a recent spot for LiftMaster that revisited “Ferris Bueller’s Day Off.” And yet another spot, for the California Lottery, takes us back all the way to the days of Pac-Man, in time to celebrate the game’s 40th anniversary.

The new ad from David&Goliath and directed by Radical's Steve Miller sees a crew of ‘80s kids banding together like the Goonies or Elliot, E.T. and the gang. In a familiar montage framework set to Simple Minds’ classic hit “Don’t You Forget About Me,” we see them douse their massive ‘dos with hairspray, slide on fingerless gloves, pop a cassette in the Walkman and jump on their bikes as they head out on a mission. Only this time, they’re all middle-aged. 

Their destination? A 7-Eleven-style mini-mart, where Pac-Man Scratchers are now available. “Get your quarters ready,” the end line reads. 
“We’re incredibly excited to be launching a campaign that embodies all the fun and optimism we represent as a brand,” said Sharon Allen, deputy director, sales and marketing at California Lottery in a statement. “It’s our way of bringing a smile and some extra entertainment to our players—something we can all use a little more of right now. This product launch will also play an important role in our ongoing mission to generate supplemental funding for California public education.”   


Sep 29, 2020
Client :
California Lottery
Agency :
David & Goliath-Los Angeles
Founder & Chairman :
David Angelo
Executive Creative Director :
Josh Miller
Executive Creative Director :
Steve Yee
Group Creative Director :
Greg Buri
ACD / Art Director :
Danny O’Connor
ACD / Copywriter :
Chase Doutre
ACD / Art Director :
Bernice Chao
ACD / Art Director :
Kevin Reilly
ACD / Copywriter :
Sarah Mosseller
Art Director :
Lindsay Iversen
Sr. Copywriter :
Drew Shields
Jr. Art Director :
Barbs Valle
Copywriter :
Lucas Nelson
Jr. Art Director :
Christiana Mooers
Jr. Copywriter :
Mac Mullen
Associate Head of Strategy :
Kristen Knape
Junior Strategist :
Kirsten Hauser
Communications Planning Director :
Jeff Cannata
Sr. Communications Planner :
Natalie Gomez
Jr. Communications Planner :
Hailey Kim
Business Affairs Director :
Natasha Royzina
Business Affairs Manager :
Yenia Paez
Business Affairs Manager :
Lupe Ramos
Director of Broadcast Production :
Paul Albanese
Executive Producer :
Curt O’Brien
Senior Producer :
Juliet Diamond
Executive Producer :
Noah Luger
Digital Producer :
Kyle Stein
Associate Director of Project Management :
Genie Lara
Senior Project Manager :
Maddy Murphy
Senior Project Manager :
Mike Antonellis
Managing Director :
Robin Osborne
Account Director :
Janet Wang
Management Supervisor :
Amy Laughlin
Account Executive :
Alexis Niekamp
Assistant Account Executive :
KJ Hellis
Production Company :
Radical Media
Director :
Steve Miller
Director of Photography :
Eric Schmidt
Executive Producer :
Frank Scherma
Executive Producer :
Donna Portaro
Producer :
Kathy Rhodes
Head of Production :
Cathy Dunn
Production Supervisor :
Will Vudmaska
Editorial House :
Post Producer :
Cristy Torres
Executive Producer :
Jonathan Carpio
Editor :
Andy Mcgraw
Assistant Editor :
James Bird
Color :
Colorist :
Mark Gethin
Color Producer :
Diane Valera
Visual Effects :
JAMM Visual Inc.
Shoot Supervisor :
Patrick Munoz
Flame Lead :
Miles Essmiller
Flame Artist :
Brian Hajek
Production Coordinator :
Anna Dood
Producer :
Justine Pregler
Executive Producer :
Asher Edwards
Mix Facility :
Lime Studios
Sound Designer/Mixer :
Mark Meyuhas
Executive Producer :
Susie Boyajan

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