Cadbury Dairy Milk : Eye of the Tiger

Risin' up, straight to the top.

Published On
Feb 22, 2012

Editor's Pick

Who wouldn't be inspired to get off their rump after listening to Survivor's "Eye of the Tiger"? Which is probably what Cadbury was thinking when it made the tune the anthem of its latest addition to its "Keep Singing, Keep Team GB Pumped" campaign promoting its sponsorship of the London 2012 Olympic and Paralympic Games. The music video features U.K. fans heading to recording studios to sing about their support for Great Britain's promising athletes. The video is the final and sixth installment in the series of musical films featuring songs like "Simply the Best," "Danger Zone" and "Gold."