Cadbury : Joyville Train Arrives in Sydney

Chocolate on a steam engine.

Published On
Jun 28, 2012

Editor's Pick

"Joyville" comes to Sydney on a 1913 steam engine, in this nice stunt by Cadbury and Saatchi Sydney. A purple train outfitted in Cadbury styling stopped at stations in Sydney, accompanied by workers giving out Cadbury Dairy Milk products to commuters.

The Joyville campaign, which was introduced to Australians a few months ago in a charming spot by Saatchi Sydney, began in the U.K., with agency Fallon London. In the Australian execution of the global campaign, the mythical land where Cadbury Dairy Milk is created was showcased.