Cadbury : Joyville

Welcome to Joyville.

Published On
Apr 23, 2012

Editor's Pick

Cadbury continues its 'Joyville' campaign with this charming spot out of Saatchi & Saatchi Sydney and director Joakim Reveman and @radical.media. 'Joyville,' the mythical land where Cadbury Dairy Milk is made, was previously introduced with a couple of UK spots by Fallon. The global spot shows the workers of Joyville, and how they come together to create the magic inside Dairy Milk.

This commercial is the first Australian execution of the campaign, and will be extended over the next few weeks with more experiential and digital campaigns to introduce Australians to Joyville.

Credits

Date
Apr 23, 2012
Brand:
Cadbury
Client:
Cadbury
Agency:
Saatchi & Saatchi-Sydney
Production:
Radical Media
Director:
Joakim Reveman
Executive Creative Director/Production:
Damon Stapleton
Creative Director:
Matt Gilmour
Art Director:
V Wassim Kanaan
Copywriter:
Jon Burden
Producer:
Holly Alexander
Producer:
Michael Manacop
Executive Producer:
Ian Fowler
Executive Producer:
Holly Alexander
Sound Studio:
Nylon
Director, Photography:
Tim Maurice Jones
Post Production:
Heckler
Agency Producer:
Llew Griffiths
Editor:
Bernard Garry, The Editors
Music:
Elliot Wheeler @Turning Studios
Production Designer:
John Beard
Production House:
@radical.media
Experiential:
Traffik
PR:
Royce

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Project Type