Cadbury plays on crypto trading in campaign for Wispa Gold

Social media campaign asks fans to buy 'shares' and watch value fluctuate

Published On
Aug 27, 2021

Editor's Pick

A new product launch by Cadbury in the U.K., is playing into the craze for cryptocurrency and amateur trading to build buzz for chocolate bar Wispa Gold Hazelnut Flavour.

Following the Gamestop share trading frenzy earlier this year and jumping on the excitement around bitcoin trading and cryptocurrency, the campaign by VCCP presents the product as a commodity and as an opportunity for investors.

It works by inviting Twitter users to buy fictional "shares" for 69 pence (about $1) in "share drops" in the run-up to the product launch. They can then watch the value go up and down via Twitter updates, and when the campaign closes can redeem limited-edition bars, and possibly multiple bars depending on the eventual "share price." Otherwise, they can buy the product for the 69p price in supermarkets after Sept. 6.

As well as the campaign running on social media, print ads are appearing on the financial pages of newspapers, playing into the investment opportunity theme.

Angus Vine, creative director from VCCP London, described the campaign in a statement as "taking more of a creative risk in our approach, by tapping into the recent craze that is crypto, trading and just the general invasion of traditionally stuffy financial worlds by our younger audience."  


Aug 27, 2021
Client :
Cadbury Wispa Gold
Agency :
Executive Creative Director :
Chris Birch
Executive Creative Director :
Jonny Parker
Creative Director :
Angus Vine
Creative Team :
Katharine Gritten
Creative Team :
Liv Amato - Pace
Designer :
Jess Steimer
Social Editorial Director :
Aurelien Pakula
Business Director :
Matt Smith
Senior Account Director :
Gen Hole
Senior Account Manager :
Matt Reed
Account Manager :
Xanthe Fuller
Deputy Chief Strategy Officer :
Clare Hutchinson
Planner :
Lloyd Scott
Integrated Project Director :
Jon Dewart
Agency Creative Producer :
James West
Agency Creative Producer :
Diana Turchi
Design :
VCCP Design
Senior Designer :
Jessica Steimer
Agency Digital Project Director :
Hazel Coleman
Agency Digital Producer :
Laura Richardson
Technical Director :
Philip Beaman
Associate Creative Director :
Will Aslett
UX Director :
Neil Challis
UX Designer :
Lucy McDougall
Motion Designer :
Sam Kim
Motion Designer :
Ivan Huri
Copywriter :
Alexander Skeith
Front-End Developer :
Gustavo Rodrigues
Back-End Developer :
Ali Kizildag
Media Agency :
PR Agency :
Community Management Agency :

Need a credit fix? Contact the Creativity Editors

Project Type