California Lottery: Pencil Mural

Published On
Nov 02, 2015

Description

Few people know this, but the California Lottery has been giving back to public schools for 30 years by providing supplemental funding. The money is used to provide technology, musical instruments, and even basic school supplies, like pencils. And while a pencil may seem relatively little, it can go a long way toward making a difference in a student's life.

To demonstrate the impact of something as small as a pencil, we hired California-based artist Eric Nyquist to create an entire mural in one day, using only one pencil. It was a live event for all to see and, at the end of the day, we had a beautiful visual representation not only of the Lottery funds at work, but also of how a little goes a long way.

Credits

Date
Nov 02, 2015
Agency:
David & Goliath
Brand:
California Lottery
Client:
California Lottery
Founder and Chairman:
David Angelo
Chief Creative Officer:
Colin Jeffery
Creative Director:
Greg Buri
Creative Director:
Basil Cowieson
Copywriter:
Andy Sciamanna
Copywriter:
Matt Kappler
Art Director:
Mike Cornell
Art Director:
Sheldon Melvin
Director, Art Production:
Andrea Mariash
Junior Art Producer:
Mia Campbell
Business Affairs Director:
Rodney Pizarro
Business Affairs Manager:
Camara Price
Director, Broadcast Production:
Paul Albanese
Broadcast Producer:
Katie Rusch
Broadcast Producer:
Eric Herrmann
Group Account Director:
Stacia Parseghian
Management Supervisor:
Janet Wang
Account Executive:
Lindsay Brown
Assistant Account Executive:
Ellen Lovoy
Strategic Planning Director:
Kristen Knape
Strategic Planner:
Jessica Watts
Mural Artist:
Eric Nyquist
Representation:
JBC Jigisha Bouverat Collective
Event Production Company:
MJ68
Executive Producer:
Michael Horta
Producer:
Adam Braid
Line Producer:
James Monahan
Production Designer:
Jerod Littlejohn
Video Production Company:
Spinach
Executive Producer:
Adam Bright
Producer:
Jonathan Carpio
Line Producer:
Cisco Newman
Director, Photography:
Joshua Reis
Editorial House:
Spinach
Managing Director:
Adam Bright
Editor:
Shahram Shokrian

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Project Type